Likely More than you signed up for

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Welcome, and thanks for stopping in. As you know by now my name is Craig, and I'm a product designer, with a focus in user experience and strategy. I'm also a writer, father, musician, amateur dish washer, and speak 3 non-English languages at a toddler level.

In 2017 I relocated to Dublin 🇮🇪 with my little family. I work with a great team at Axonista, where I lead user experience for our product team. I also rack my brain to try and predict, influence, and design the future of television and video.

Before moving to Dublin, I led UX design and research at National Geographic Society while at Celerity, a DC based digital agency. With Nat Geo I worked on projects for their museum, their education department, and Explorer magazine. A little slice of amazing to work with these teams.



Throwin' it back

Over the past 10 years I've had the opportunity to live and travel throughout South Asia, the Middle East, and North Africa. I've formally studied studio art, music, language, and religion, and have worked in community outreach, communications, project management, marketing, design, content strategy, copy writing, social media, and international peace-building. My mixed background directly contributes to the hard and soft skills I use in my design and strategy work today.

More and more, design and strategy professionals have similar stories of non traditional backgrounds and training. The great thing about the times we live in is the increasing openness to, and value around, individuals who've collected a range of personal and professional experiences. These are good times for folks like us.

The worlds of design and strategy, from my experience, overlap and inform one another. Designers and strategists often ask themselves and their teams the same questions. And my approach to work always begins with questions—lots of them—and hopefully ends with some good answers.




I can boil down my approach to design into three principles. There are many ways designers can position their skills, and these are the ones I identify with most.

  • Stand for People - This may seem obvious, but from my experience the effort for true user centered design is very much in its infancy. And the world of design ethics and how it relates to users is almost non existent. There is so much work to be done here.
  • Simplify Complexity - The world is complex. So much so that thinking about it does two things. It either makes it so we can't move, or excites us beyond belief. I thrive on complexity, and have a passion for turning it into something anyone can understand. 
  • Design is Strategy is Design - I don't want to conflate two distinct fields, but I also do. Strategists and designers make excellent pairs, whether in one person or separate. Strategy needs design, just as design needs strategy. Together these two disciplines are the lifeblood of any product.
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