So glad you're here 

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I'm a user experience designer and strategist in the Washington, DC area, and currently a consultant with Celerity, where I work with client teams to collaboratively design digital products and services.

As a designer and strategist, I shoot to align my excitement for digital products with a focus on strategic vision, smart problem solving, and a desire to do good. 

WHAT I DO

DESIGN FOR PEOPLE

Whether a product or service, digital or analog, engaging the people that matter most is the means to success. Whether we call them users, customers, or beneficiaries, their experiences of what you do best will be the key factor that differentiates you and ultimately leads to your success.

SIMPLIFY COMPLEXITY

No one can be you. Communicating what you do can be hard, and making your value proposition stick is even harder. It's difficult to pick and choose when crafting how you present yourself. However through smart simplicity, you can transform how the world sees you.

INTEGRATEd STRATEGY

We live in an interconnected world. All things impact one another. In our world of business, product design, and social good, there are countless internal and external elements that weigh in on what you hope to achieve. The better you can integrate all that you do, the more effective you'll be at reaching your audience, and your goals.

Over the past 10 years I've had the opportunity to live and travel throughout South Asia, the Middle East, and North Africa. I've studied studio art, music, language, and religion, and have worked in community outreach, communications, project management, marketing, design, content strategy, copy writing, social media, and international peace-building. This mix of a background makes me who I am today and directly contributes to the hard and soft skills I use in my design and strategy work today.

More and more, design and strategy professionals have similar stories of non traditional backgrounds and training. The great thing about the times we live in is the increasing openness to, and value around, individuals who've collected a range of personal and professional experiences. These are good times for folks like us.

The worlds of design and strategy, from my experience, overlap and inform one another. Both designers and strategists ask themselves and their teams similar questions.  

  • What are the questions you should be asking? Who can give you the answers?
  • What are you trying to achieve, and how are you going to make that happen?
  • What stories will move people to act in ways that improve their lives?
  • What value do they want? What value do we offer? Do they align?

Any of us who have worked on a mobile app, a website redesign, or a new business idea have felt the confidence of sufficiently knowing our customers/users and what they need. Unfortunately, many invest lots of time, money, sweat, and tears into these projects that end in failure. The processes of experience design and creative strategy mitigate risk, increase likelihood of product-market fit, and ultimately lead to work that matters to people's lives around the world.

This is an exciting time to be a user experience (UX) designer. The field is growing and being continuously negotiated by designers, technologists, and the business leaders and change-makers who work alongside them. The concept––that the wants and needs of users/customers/beneficiaries' are a key business/impact asset––isn't revolutionary. It's a good dose of common sense. 

My work in UX began, like so many other UXers, through the challenges of creating web and mobile products and services that meet (or surpass) user expectations and create the conditions to achieve both user and business goals. Through a process of research and discovery, iterative design and prototyping, and testing directly with users throughout, UX moves us from big unknowns, to a clear path that leads to all the good stuff we need (revenue, growth, change, betterment, etc).

UX process is a crucial element to prove assumptions about what users want or need. This process includes research and discovery, sketching and quick ideation, narrowing scope and information architecture, and prototyping and testing. I've found to be successful in this it's best to avoid a linear process, and embrace the cyclical nature of design and development.

Check out my portfolio to see some of my past work on mobile and web products, and get in touch to chat further!